ტუროპერეტორის სახელძღვანელოები

ტურისტული ელ. წიგნების ყველაზე დიდი არჩევანი

Tourism Management: New Research

Tourism management : new research /​ Terry V. Liu, editor.
Hardcover: 236 pages
Publisher: Nova Science Pub Inc (October 30, 2006)
Language: English
Other Authors - Liu, Terry V.
Published - New York : Nova Science, c2006.
Subjects - Tourism -- Management.

Contents:
Ch. 1. An assessment of service quality in Vietnam : the cross-cultural perspectives of Chinese and American tourists /​ Thuy-Huong Truong and Brian King
Ch. 2. Contradictions of modernization in China and the implications for community tourism development /​ Yiping Li
Ch. 3. Regional tourism attitude maps : a spatial approach to the community attitudes towards tourism in regional Victoria, Australia /​ Robert J. Inbakaran, Mervyn S. Jackson and Prem Chhetri
Ch. 4. Micro segmentation by individual tastes on attributes of tourist destinations /​ Juan L. Nicolau and Francisco J. Mas
Ch. 5. Building a long-term shared perspective for destinations in stagnation : the visioning experience of Kusadasi /​ Atila Yuksel, Murat Hancer and Fisun Yuksel
Ch. 6. The contributions of economic analyses to tourism : a survey /​ Jaume Rossello-Nadal, Antoni Riera-Font and Javier Capo-Parrilla.
Ch. 7. Cost, benefits and risk assessment for improving performance of the marine tourism industry /​ Petros Lois and Jin Wang
Ch. 8. A study of technical efficiency of international tourist hotels in Taiwan /​ Kuo-Liang Wang and Tai-Sen He.

Notes
Includes bibliographical references and index.

Tourism appears to be an industry that anyone can understand, but in reality it is a very complex subject. It is a meeting ground for economics, sociology, anthropology, geography, ecology and national priority issues among other challenges. Issues of employment, prices and contribution to GDP are all a part of the scope of this book, as well. This new volume brings together research on tourism management from around the world.

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(წევრობის ფორმა - ტუროპერატორი)
 

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