ტუროპერეტორის სახელძღვანელოები

ტურისტული ელ. წიგნების ყველაზე დიდი არჩევანი

Tourism - Principles, Practices, Philosophies

Hardcover: 648 pages
Publisher: Wiley; 11 edition (October 6, 2008)
Language: English

A new edition of the bestselling introduction to tourism textbook
From the local to the global level, the forces that shape today's economic and social conditions also affect the tourism industry. Anyone involved in the work or study of today's tourism industry must consider all these factors together and their effect on it.

This updated and revised Eleventh Edition of Tourism presents a comprehensive introduction to travel and tourism, while continuing the tested approach of successful previous editions. New and revised coverage, integrating the latest developments in the tourism industry, includes:

Profiles of such industry leaders as J. W. Marriott, Jr, of Marriott International, Inc., James Rasulo of Walt Disney Parks and Resorts, and Francesco Frangialli, Secretary-General of the United Nations World Tourism Organization
Lively and fun "Global Insights" look at emerging areas of importance in tourism
Demographic trends, such as how the many new travelers from BRIC nations (Brazil, Russia, India, and China) recreate and seek culture
New information on transportation options, including high-speed rail and river cruises
New consideration of the use of the Internet, particularly Web 2.0 (podcasting, social networks, and blogs), in tourism research, marketing, and promotion
Updates on passport, visa, and governmental policies
Expanded treatment of crisis management
Moving easily between theory and practice, Tourism, Eleventh Edition offers an unparalleled discussion of recreational travel today, and is suitable both as a lively learning tool for students and a reliable go-to reference for tourism professionals.

About the Author
Charles R. Goeldner, PhD, is Professor Emeritus of Marketing and Tourism at the Leeds School of Business, University of Colorado at Boulder. He is also the founding editor of the Journal of Travel Research.

J. R. Brent Ritchie, PhD, the founding Chair of the United Nations World Tourism Organization (UNWTO) Tourism Education Council, holds the Professorship in Tourism Management and is Chair of the World Tourism Education and Research Centre at the University of Calgary, Alberta, Canada.

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(წევრობის ფორმა - ტუროპერატორი)
 

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